About us

NewC Sport is a digital ticketing partner for football clubs.

We help clubs turn every single game day into a memorable and profitable event with our innovative ticketing system. Our system is designed to strengthen the bond between clubs, their fans, and stakeholders at games – creating economic growth and long term commercial success.

Why we are here

Across countries and cultures, football clubs foster a sense of belonging and deep passion – and they play a fundamental role in the lives of their supporters. Stadiums are a place for the community to come together to share local pride, togetherness, and purpose regardless of background. Our mission is to bring football clubs and their fans closer together – making matchday as smooth as possible so the fans and the club can focus on the game.

Global presence

NewC Sport was founded in Denmark in 2009 by CEO Mikkel Skou and CTO Mads Christensen. Today, NewC Sport is present in various countries around the world with clients across Denmark, Sweden, the UK, and Brazil.

Key factors behind our growth in recent years have been our continuous innovation and knowledge-sharing, listening to clubs and fans, and implementing a full-transparency approach to our strategic club partnerships.

“The overall goal for us is to bring the club and its community closer together. We know that a strong bond with the different stakeholders creates commercial growth and long-term success for any club.”

Mikkel Skou, CEO