About Us

NewC Sport is a digital partner for sports clubs.

We help clubs turn every single game day into a memorable and profitable event with our innovative digital systems. Our systems are designed to strengthen the bond between clubs, their fans, and stakeholders at games – creating economic growth and long term commercial success.
Why we are here

Across countries and cultures, sports clubs foster a sense of belonging and deep passion – and they play a fundamental role in the lives of their supporters. Stadiums are a place for the community to come together to share local pride, togetherness, and purpose regardless of background. Our mission is to bring sports clubs and their fans closer together – making matchday as smooth as possible so the fans and the club can focus on the game.

Global presence

Today, NewC Sport is present in various countries and leagues around the world with 16 clients across Denmark, Sweden, the UK, and Brazil.

Key factors behind our growth in recent years have been our continuous innovation and knowledge-sharing, listening to clubs and fans, and implementing a full-transparency approach to our strategic club partnerships.

“The overall goal for us is to bring the club and its community closer together. We know that a strong bond with the different stakeholders creates commercial growth and long-term success for any club.”
– Mikkel Skou, CEO