About us
NewC Sport is a digital strategic partner for football clubs
We help clubs turn every matchday into a memorable and profitable event.
Our digital solutions are designed to improve the matchday-related experience and strengthen the bond between clubs and stakeholders creating commercial growth and long-term success.
Our core narrative:
Across countries and cultures, football clubs play a fundamental role in the lives of their supporters. The passion, rituals, and sense of belonging are almost religious.
Stadiums have become the modern-day temples where the community comes together to share local pride, togetherness, and purpose across social classes.
While football is not religion, it offers a similar sense of community and belonging once reserved for faith.
Our mission is to bring football clubs and their stakeholders closer together creating commercial growth and long-term success.
With a holistic approach and innovative digital solutions, we strengthen the social, cultural, and emotional ties between clubs, supporters, sponsors, and local communities.
Our goal is to turn every matchday into a memorable and profitable event.
As a strategic digital development partner, we help football clubs grow in three ways:
I) Economy – we boost the matchday-related economy
II) Experience – we improve the matchday-related experience
III) Charity – we initiate charity projects to support the local community
“The overall goal for us is to bring the club and its community closer together. We know that a strong bond with the different stakeholders creates commercial growth and long-term success for any club.”
Mikkel Skou, CEO
Mission
Our mission is to bring football clubs and their stakeholders closer together creating commercial growth and long-term success.
With a holistic approach and innovative digital solutions, we strengthen the social, cultural, and emotional ties between clubs, supporters, sponsors, and local communities.
Our goal is to turn every matchday into a memorable and profitable event.
NewC Sport – Growing the game.
Global presence
NewC Sport was founded in Denmark in 2009 by CEO Mikkel Skou and CTO Mads Christensen.
Today, NewC Sport is present in a number of countries around the world with clients across Denmark, Sweden, the UK, and Brazil.
Some of the key factors behind our growth in recent years have been continuous innovation, listening to clubs and fans, and implementing a 365-degree approach to our strategic club partnerships.