About

ABOUT US

Across countries and cultures, football clubs play a fundamental role in the lives of their supporters. The passion, rituals, and sense of belonging are almost religious.

Stadiums have become the modern-day temples where the community comes together to share local pride, togetherness, and purpose across social classes.

While football is not religion, it offers a similar sense of community and belonging once reserved for faith.

Our mission is to bring football clubs and their stakeholders closer together creating commercial growth and long-term success.

With a holistic approach and innovative digital solutions, we strengthen the social, cultural, and emotional ties between clubs, supporters, sponsors, and local communities.

Our goal is to turn every matchday into a memorable and profitable event.

As a strategic digital development partner, we help football clubs grow in three ways:

I) Economy – we boost the matchday-related economy.

II) Experience – we improve the matchday-related experience.

III) CSR – we initiate environmental or social charity projects to support the local community.

NewC Sport – Growing the game.

What do we want

At NewC, we offer innovative digital solutions designed to optimize the matchday experience and enhance commercial success for football clubs worldwide.

Mission

Our mission at NewC Sport is to transform how football clubs engage with their fans by providing state-of-the-art digital solutions. We focus on enhancing the matchday economy through data-driven strategies, boosting commercial capabilities, and elevating the fan experience. By offering tailored digital ticketing systems and seamless access control, we ensure that every matchday is a memorable and profitable event. We are committed to fostering lasting connections between clubs and their communities, blending innovation with tradition to celebrate the legacy of football.

Vision

Our vision at NewC Sport is to be the leading global partner for football clubs, revolutionizing their approach to fan engagement and commercial success. We aspire to set new standards in the matchday economy, combining cutting-edge technology with deep respect for the sport’s traditions. Based in Denmark and extending our reach internationally, we aim to deliver exceptional results for clubs across Denmark, Sweden, the UK, and Brazil. Together, we strive to write a new chapter in football history, where every matchday represents a unique opportunity for engagement, innovation, and success.

Meet our team

At NewC, we offer innovative digital solutions designed to optimize the matchday experience and enhance commercial success for football clubs worldwide.

NewC Sport Denmark

CEO & Partner

Mikkel Skou

CTO & Partner

Mads Christensen

CFO

Cecilla Naomi

Head of Support

Kristian Manley

International Sales Manager

Frederik Riber

Technical support specialist

Christoffer johansen

NewC Sport Brazil

Country Manager & Legal Director

Christian Christensen

Country Manager & Commercial Director

Lauritz Stræde Hansen

Key Account Manager

Adauto Oliviera

Project Leader

Ana Beatriz Bartolomé

Junior Key Account Manager

Alana Pietra

Key Account Manager

Renata Aredo

CTO

Joana Ferreira Estrella

Key Account Manager

PHILIPE DE MELLO ARRUDA PEREIRA

Help Desk

Gustavo da Silva Bento

Help Desk

Gláucia Rosane de Paula Latorre

Help Desk

THIAGO REIS SOARES DA COSTA

NewC Sport United Kingdom

Project Manager

Christian Skou Hansen

NewC Sport Portugal

Project Manager

Rodrigo Ribeiro