About

ABOUT US

NewC Sport is a data-driven strategic partner for football clubs, specializing in matchday economy. We boost profits and enhance the fan experience through digital ticketing solutions and business optimization. NewC Sport is dedicated to transforming how football clubs engage with fans, focusing on delivering state-of-the-art digital solutions. These solutions not only boost revenue but also significantly elevate the fan experience.

Based in Denmark, NewC Sport extends its reach internationally, achieving remarkable results with clubs across Denmark, Sweden, the UK, and Brazil. The mission is to foster lasting connections between football clubs and their fans, employing a data-driven approach to enhance clubs’ commercial capabilities. Recognizing each club’s unique requirements, NewC Sport’s digital offerings include a customized ticketing system and efficient access control, all designed to integrate seamlessly with existing infrastructures.

NewC Sport is committed to partnering with ambitious football clubs worldwide to prioritize their community and legacy. We blend innovation with tradition to make every matchday a memorable experience. Our approach is not just about providing solutions but about partnering to write a new chapter in the history of football clubs, where every matchday is an opportunity for engagement and success.

What do we want

At NewC, we offer innovative digital solutions designed to optimize the matchday experience and enhance commercial success for football clubs worldwide.

Mission

Our mission at NewC Sport is to transform how football clubs engage with their fans by providing state-of-the-art digital solutions. We focus on enhancing the matchday economy through data-driven strategies, boosting commercial capabilities, and elevating the fan experience. By offering tailored digital ticketing systems and seamless access control, we ensure that every matchday is a memorable and profitable event. We are committed to fostering lasting connections between clubs and their communities, blending innovation with tradition to celebrate the legacy of football.

Vision

Our vision at NewC Sport is to be the leading global partner for football clubs, revolutionizing their approach to fan engagement and commercial success. We aspire to set new standards in the matchday economy, combining cutting-edge technology with deep respect for the sport’s traditions. Based in Denmark and extending our reach internationally, we aim to deliver exceptional results for clubs across Denmark, Sweden, the UK, and Brazil. Together, we strive to write a new chapter in football history, where every matchday represents a unique opportunity for engagement, innovation, and success.

Meet our team

At NewC, we offer innovative digital solutions designed to optimize the matchday experience and enhance commercial success for football clubs worldwide.

NewC Sport Denmark

CEO & Partner

Mikkel Skou

CTO & Partner

Mads Christensen

CFO

Cecilla Naomi

Head of Support

Kristian Manley

International Sales Manager

Frederik Riber

Technical support specialist

Christoffer johansen

NewC Sport Brazil

Key Account Manager

Adauto Oliviera

Project Leader

Ana Beatriz Bartolomé

Junior Key Account Manager

Alana Pietra

Key Account Manager

Renata Aredo

CTO

Joana Ferreira Estrella

Key Account Manager

PHILIPE DE MELLO ARRUDA PEREIRA

Help Desk

Gustavo da Silva Bento

Help Desk

Gláucia Rosane de Paula Latorre

Help Desk

THIAGO REIS SOARES DA COSTA

NewC Sport United Kingdom

Project Manager

Christian Skou Hansen

NewC Sport Portugal

Project Manager

Rodrigo Ribeiro

BUSINESS PARTNERS

Country Manager & Legal Director

Christian Christensen

Country Manager & Commercial Director

Lauritz Stræde Hansen

Nordic Brazilian Capital

Leonardo Stange