Brøndby, Denmark – 2021 – How do clubs manage to get the most out of a strong and loyal fanbase? This question was part of Brøndby IF’s strategic reformation following shifting ownerships. The aim was to break existing ticketing records, bringing as many fans as possible to the West of Copenhagen to Brøndby Stadion. The aim was to center the fans in the heart of the club – such that a solid and strong fanbase would ensure stability all seasons throughout. Furthermore, Brøndby faced the Championship Playoffs and wanted to ensure as high quality as possible at home games. The partnership with NewC became a materialization of this strategy. 

Together with NewC, Brøndby IF managed to increase season ticket and subscription to 18,500 signups, and their loyalty program and new ticket release strategies propelled Brøndby’s game day quality. The club managed to increase its ticket sales by 20%. Brøndby furthermore excelled this season ‘25 with a season ticket re-signup of a whole 98%. The club’s stadium utilization went from 78% to 87% in 4 years, hereby increasing fan engagement and strengthening revenue streams. Merchandise sales furthermore propelled as a result of more fans in the stadium. How? Ensuring that the most loyal fans through subscription obtained the largest amount of space in the stadium – 64% of seats occupied by season ticket holders and subscriptions. 

“Our partnership with NewC Sport has been instrumental in achieving these milestones. Their innovative solutions and support have helped us enhance our ticketing strategies and strengthen our connection with fans.”

Brøndby IF’s team continues to expand and grow its football game, continuously revolutionizing Danish football, exhibiting the importance of a strong and loyal fanbase. An effort that we in NewC are proud to be a part of. 

About Brøndby IF
Founded in 1964, Brøndby IF has been home to many key players in Danish football history. With Michael Laudrup and John ‘Faxe’ Jensen, the club has placed itself front and centre when it comes to talent development. With the strong development of new players such as Mathias Kvistgaarden, the team continues Brøndby IF’s legacy and identity. 

About NewC:
Based in Denmark, NewC Sport extends its reach internationally, achieving remarkable results with clubs across Denmark, Sweden, the UK, and Brazil. The mission is to foster lasting connections between football clubs and their fans, employing a data-driven approach to enhance the commercial capabilities of clubs. Recognizing the unique requirements of each club, NewC Sport’s digital offerings include a customized ticketing system and efficient access control, all designed to integrate seamlessly with existing infrastructures.