NewC Sport is entering a new strategic phase with the appointment of Claus Gernsøe Jørgensen as Commercial Lead. The move underlines the company’s ambition to become a strategic partner – not just a technology provider – for clubs, organisations and leagues, both locally and globally.

 

Claus brings a long international career in business development, leadership and strategic growth, having held senior roles at Constantia Flexibles, Berlin Packaging and Frida Group. Over the years, he has built deep experience in complex commercial solutions, cross-organisational implementation and the development of strong international partnerships, alongside a track record of opening new markets and building long-term relationships across Europe and international growth markets.

 

“Sport and its arenas play a unique role in the society of the future. In a time marked by fragmentation and individualisation, clubs and the community around sport matter more than ever. That’s why our ambition isn’t just to deliver systems, but to be a strategic partner that helps clubs, organisations and leagues build stronger relationships, bigger experiences and more meaningful communities in cities around the world,” says Mikkel Skou, CEO of NewC Sport.

 

“Denmark has laid the foundation for the position we’ve built internationally. It’s here that we’ve developed our understanding of clubs’ reality and built strong relationships in sport. With Claus, we get a profile who understands both the commercial dimension and the strategic development that sport and clubs face in the years ahead,” Skou adds.

 

“What’s interesting about NewC Sport is that the company sees sport as far more than events and technology. Sports clubs are increasingly becoming cultural gathering points in cities and local communities. The strongest clubs of the future will be those that manage to combine strong communities, deep fan relationships and smart digital solutions. Here, NewC Sport has the potential to play an important strategic role, both nationally and internationally,” says Claus Gernsøe Jørgensen.