NewC Sport has appointed Darryl Lindo as UK Commercial Lead, marking a significant step in the company’s expansion within British football and the wider sports industry. Darryl will focus on building strategic partnerships that turn ticketing, fan engagement and digital operations into measurable commercial results for clubs across the UK.

Darryl brings five years of experience in sports ticketing and a strong background in technology to the role.

“The UK is a market I know well, and I can’t wait to start working with clubs across the country, building new relationships and helping drive NewC Sport’s growth in the region,” says Darryl Lindo.

Claus Gernsøe Jørgensen, Global Commercial Lead at NewC Sport, adds: “With Darryl, we are strengthening our UK presence, where we see immense potential. We want to be closer to partners, engage in deeper strategic dialogues, and help elevate their commercial success.”

Since 2019, NewC Sport has partnered with clubs including Cardiff City FC, Reading FC and Wycombe Wanderers, helping them shift toward digital, data-driven fan experiences. At Wycombe Wanderers, a subscription-based ticketing model introduced in 2021 has lifted conversion rates from 33% in 2021 to 69% in 2026, delivering more predictable revenue for the club while making tickets more accessible to fans.

“NewC Sport have been a fantastic partner for Wycombe Wanderers. What stands out for us is that they don’t simply provide a ticketing platform; they take the time to understand our club, our challenges and what we want to achieve,” says Ryan Isaac, Digital and Ticketing Lead at Wycombe Wanderers.

Football remains central to NewC Sport’s UK strategy, and Darryl will build on this foundation while also exploring opportunities across other sports, including rugby and cricket.

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UK Commercial Lead
Darryl Lindo