Denmark – 2019 – Becoming the ticketing provider for the Danish national team through DBU (Dansk Bold Union)  was an important, yet challenging milestone for NewC. Engaging with a national team instead of a club team required strategic adaptation from both sides of the table – a task that DBU in collaboration with NewC managed well.

With more volatility in fanbase structure, DBU faced challenges regarding reattendance at games in Parken Stadium. The solution? A subscription model to boost fan engagement, attendance, and matchday revenue. The goal was to drive constant attendance to the stadium regardless of team performance and game importance. It was crucial for DBU to establish a strong relation to national team fans in the long term. 

DBU launched a subscription model with priority access and exclusive benefits for loyal national team fans, and hence boosted subscription and engagement. The model includes exclusive ticket access and discounts to fans. Not only did DBU manage to increase fan attendance through this model – but also enhanced economic growth and return on investment. The results of the subscription model? A 237% growth in membership over the course of 4 years. Stadium sell-outs 13 consecutive times from 2021-23. An overwhelming 133% increase in revenue. 

“NewC Sport’s innovative subscription solutions have been instrumental in building a loyal fanbase that supports us through both victories and challenges. Their expertise has helped us create a sustainable model that ensures our stadium is always filled with passionate fans.”

NewC is honored to partner up with the Danish national team to ensure smooth football for fans and clubs. 

About DBU:
DBU is the union responsible for planning, executing, and enhancing games for the Danish national football team. With home games played in Parken, DBU brings the largest Danish talents to football. As thus, DBU works not only as a club promoter – but as a token of Danish national identity.

About NewC:
Founded in 2009, Mads and Mikkel decided to change the way football fans experience football games through digital ticketing solutions. NewC was set in place to help clubs execute memorable and profitable matchdays through deeper engagement with fans and data. Through data-driven insights and digital solutions, NewC today aims at connecting clubs, fans, and stakeholders to grow the game that we love. NewC is dedicated to transforming how football clubs engage with fans, with a keen focus on delivering state-of-the-art digital solutions. These solutions not only boost revenue but also significantly elevate the fan experience. NewC Sport is committed to partnering with ambitious football clubs all over the world to prioritize their community and legacy, blending innovation with tradition to make every matchday a memorable experience.