Global sports technology company NewC Sport has acquired the Danish ticketing platform Boldbillet. The acquisition is part of NewC Sport’s international growth strategy and will support smaller clubs through all sports in digitising and streamlining their ticketing operations internationally. 

The acquisition marks a concrete step forward in NewC Sport’s growth strategy. With nearly 20 years of experience and a presence in seven international markets across three continents, NewC Sport has the expertise and technology to serve the world’s largest clubs and organisations. With the acquisition of Boldbillet, NewC Sport is expanding its offering to smaller clubs looking to digitise ticket sales, gain better insights into their fans and streamline their daily operations.

Commenting on the acquisition, Christian Sørensen, CEO of NewC Sport, says:

“Ticket sales and capacity utilisation are universal challenges for clubs of all sizes across all sports. With Boldbillet, we can offer clubs and associations of any size a digital solution that both streamlines ticket sales and provides better insights into their fans”

Commenting on the sale, Flemming Kjellerup, Director of Sport Live, says:

“I have no doubt that NewC Sport will become a leading provider of sports ticketing in Denmark, and I am very pleased that we can pass our ticketing business on to the next stage of its journey in the best possible way. We have chosen to sell our ticketing business so that we can focus 100% of our efforts on realising the significant potential we continue to see in our TV channel, SPORT LIVE.”

Business as Usual

For clubs and organisations currently using Boldbillet, the acquisition will not bring any changes. Day-to-day operations and existing points of contact will remain unchanged.

“This means that all our current partners can continue with the existing model. At the same time, they will have the opportunity to benefit from the strong development taking place under the new ownership.” Flemming Kjellerup, Director of Sport Live

About Boldbillet

Boldbillet is a simple and user-friendly ticketing solution. Over the years, Boldbillet has established partnerships with more than 50 different clubs and associations, spanning a wide range of sports, from football and basketball to combat sports.

About NewC Sport

NewC Sport is a global sports technology company providing digital infrastructure for ticketing, access control, membership models and subscription solutions. As a dedicated strategic growth partner, the company helps clubs, leagues and organisations strengthen fan relationships and maximise their commercial potential.

Contact: Christian Sørensen, CEO, NewC Sport, +45 25 47 47 10, [email protected]