FC Nordsjælland’s greatest ambition has long been to match its performances on the pitch with more fans inside Right to Dream Park. While the club has seen a positive development in attendance over the past five to six years, unlocking the full commercial potential of its fan base required a ticketing partner able to support a lean commercial organisation closely and flexibly — not just deliver software.

Since partnering with NewC Sport in 2017, FC Nordsjælland has used the platform’s subscription-based season ticket model to make season tickets more accessible by spreading payment across the season rather than a single upfront cost. The partnership has also introduced a loyalty concept for fans, with further features planned, and the two are now working on the next phase together: automating fan data segmentation to power more targeted, behaviour-based communication with fans.

The results speak for themselves: 80% of FC Nordsjælland’s season tickets are now subscription-based — up 15.2% since the 2023/24 season. On the back of this continued growth, FC Nordsjælland has extended its partnership with NewC Sport through 2029, marking nine years of collaboration since 2017.

“It has meant a lot to us to have a partner that stays close to us and genuinely tries to understand where we are today, and where we want to go,” says Kasper Sindt, Commercial Director, FC Nordsjælland.

Looking ahead, the partnership will focus on data-driven fan engagement, more flexible subscription models, and continued commercial growth — with the shared ambition of bringing even more fans to Right to Dream Park.