Aalborg, Denmark – 2009 – Pioneering in digital football ticketing solutions. That was the foundation for the innovative partnership between NewC Sport and the Danish football club from the North of Jutland, AaB back in 2009. AaB faced financial challenges as a cause of unlucky sporting performance over a period of time. However, in collaboration with NewC Sport, AaB implemented one of Denmark’s first subscription-based ticketing models. 

In the following years, AaB not only managed to turn the ship around toward a profitable revenue model, but managed to increase season ticket holders by a full 19%. The new ticketing model was centered around maintaining fan loyalty and ensuring financial stability – filling the stadium and increasing the match-day related economy to the largest possible extent. AaB experienced a stronger fanbase than ever – and supporters stuck together through thick and thin. 

Today, AaB is a renowned club for football fans and a proud trademark for the citizens of Aalborg city. Innovative and digital solutions were key successors of setting AaB apart from other football clubs:

“Our partnership with NewC Sport has been crucial to our success, especially during challenging times. Their innovative subscription model has provided financial stability and strengthened our connection with fans. This collaboration is a testament to the power of innovation and trust.” 

NewC Sport works every day to provide fans with the strongest possible digital solutions to enhance match-day related economy for clubs, but more importantly to create a strong fanbase and community around the beautiful game which we are so passionate about ourselves.

About AaB:
Founded in 1885, AaB is one of Denmark’s oldest football clubs. The club became the first Danish club to join the Champions League in ’95. The team plays in Aalborg Portland Park which hosts up to 13,600 excited fans.

About NewC:
Founded in 2009, the founders Mads and Mikkel decided to change the way football fans experience football games through digital ticketing solutions. NewC was set in place to help clubs execute memorable & profitable matchdays through deeper engagement with fans and data. Through data-driven insights & digital solutions, NewC today aims at connecting clubs, fans, and stakeholders to grow the game that we love.