Aalborg, Denmark – 2009 – Pioneering in digital football ticketing solutions. That was the foundation for the innovative partnership between NewC Sport and the Danish football club from the North of Jutland, AaB in 2009. AaB faced financial challenges as a cause of unlucky recent sporting performance. However, in collaboration with NewC Sport, AaB became the first club in Denmark to implement the subscription-based ticketing model. 

In the following years, AaB not only managed to turn their revenue model profitable, but also managed to increase the number of season ticket holders by a whole 19%. The new ticketing model was centered around maintaining fan loyalty and ensuring financial stability – filling up stadium and getting the most out of game days. AaB experienced a stronger fanbase than ever – and supporters stuck together through thick and thin. 

Today, AaB is a renowned club for football fans and a proud trademark for the citizens of Aalborg city. Innovative and digital solutions are key successors of setting AaB apart from other football clubs:

“Our partnership with NewC Sport has been crucial to our success, especially during challenging times. Their innovative subscription model has provided financial stability and strengthened our connection with fans. This collaboration is a testament to the power of innovation and trust.” 

NewC Sport works every day to provide fans with the strongest possible digital solutions to enhance match-day related economy for clubs, but more importantly to create a strong fanbase and community around the beautiful game which we are so passionate about ourselves.

About AaB:
Founded in 1885, AaB is one of Denmark’s oldest football clubs. The club became the first Danish club to join the Champions League in ’95. The team plays in Aalborg Portland Park which hosts up to 13,600 excited fans.

About NewC:
Based in Denmark, NewC Sport extends its reach internationally, achieving remarkable results with clubs across Denmark, Sweden, the UK, and Brazil. The mission is to foster lasting connections between football clubs and their fans, employing a data-driven approach to enhance the commercial capabilities of clubs. Recognizing the unique requirements of each club, NewC Sport’s digital offerings include a customized ticketing system and efficient access control, all designed to integrate seamlessly with existing infrastructures.