High Wycombe, England – 2020 – Most people in the football industry know that season ticket sales are a central factor for sustainable and predictable revenue for football clubs. They provide secure revenue streams that enable financial security for League One and Two clubs under SCMP regulations. However, paying £300-400 in one chunk can be an unviable solution for financially vulnerable supporters that want to come to games. 

Together, Wycombe Wanderers and NewC Sport introduced a subscription-based payment system that splits the season ticket price up into 12 monthly payments, easing the financial burden of being a football supporter. Benefits stay the same: loyalty points, access to special offers and benefits, and the access to your preferred seat on the stadium. Not only did we together ease financial burdens for fans: we also created a customized app where Wycombe Wanderers fans store, sell, and buy tickets, as well as access exclusive Wycombe Wanderers content through a single-sign-on solution.

The digital transformation for Wycombe Wanderers has not only contributed to a singular, connected experience at game days with a customized app, closer engagement with fans, and an enhanced understanding of fan segments. The transformation has delivered concrete results. A 26% increase in season ticket holders, and a 65% conversion of singular payment season tickets to the subscription-based payment method. The steady revenue stream from subscriptions allowed the club to invest in player development, state-of-the-art facilities, and community initiatives. Wycombe Wanderers became a sought-after partner for sponsors and partners, showcasing their commitment to fan-centric strategies and innovative thinking. 

About Wycombe Wanderers 
Our partnership commenced in 2020, and we have since then worked closely on digital development that goes further than digital integrations. Together, we have worked on strategic, commercial initiatives based upon gained knowledge of fan segments and Wycombe Wanderers’ strategic vision. Wycombe Wanderers FC is located in the South East city of High Wycombe in England. Founded in 1887, the club currently plays in League One with games being hosted on their home stadium, Adams Park. The club’s fans, ‘The Chairboys’ are represented in various organizations like the Wycombe Wanderers Supporters’ Trust, owning Adams Park, and maintaining a 10% share in the club.  

About NewC Sport
Based in Denmark, NewC Sport extends its reach internationally, achieving remarkable results with clubs across Denmark, the UK, Portugal, Brazil, Canada, and Sweden. The mission is to foster lasting connections between football clubs and their fans, employing a data-driven approach to enhance the commercial capabilities of clubs. Recognizing the unique requirements of each club, NewC Sport’s digital offerings include a customized ticketing system and efficient access control, all designed to integrate seamlessly with existing infrastructures. Curious? Contact us on [email protected] to hear more!